Shruti Dyundi

Copyright © 2024

All Rights Reserved, Shruti Dyundi

Hi, I'm Shruti Dyundi

  • Analytical
  • Passionate
  • Resourceful
  • Adaptable
  • Reliable

I’m a Demand Gen and Growth Marketer. I thrive on new experiences and challenges. I dive headfirst with a positive attitude and a determination to succeed.

Welcome to my corner of the web!

If you’re familiar with The Colour Works – Insights Discovery, you’ll know I’m all about injecting energy and passion into everything I do, much like my primary colour, red. With a secondary affection for blue, I’ve developed a knack for blending creativity with strategic thinking.

Let's talk numbers I contributed in 2023:

30 %

Grew inbound pipeline by 37%

60 %

Achieved an 80% increase in inbound win rate

28 %

31% growth in MQL to SQL Conversion Rate

$ 2 M

Managed an annual deployment of a $5M PPC budget

TEch Stack

Salesforce, Marketo, HubSpot, Demandbase, LeanData, Zapier

FullCircle, Looker, GA (Google Analytics), GTM (Google Tag Manager)

Gong, SalesLoft, Cognism

LinkedIn Ads, Meta Ads, Google Ads

Canva, Adobe Acrobat, Yoast SEO, Writer.ai, SEMRush

Adobe Chatbot, Gmail, Slack, MS Office

Expertise & Focus Areas

  • Growth Hacking and Sales Development
  • A/B Testing and User Feedback Analysis
  • Performance Marketing, Campaign Planning and Execution
  • Digital Advertising and Content Marketing
  • Account-Based Marketing (ABM) / Account-Based Experience (ABX)
  • Email Marketing
  • Lifecycle Marketing
  • B2B SaaS Marketing
  • Marketing Automations
  • Audience Segmentation (Personas Marketing)
  • Conversion Rate Optimization (CRO) & Funnel Management
  • Partner Relationship Management
  • Team/People Mentoring and Management

The Intersection of Demand Generation and Account-Based Marketing

In the ever-evolving landscape of B2B marketing, two strategies have emerged as frontrunners: Demand Generation (DG) and Account-Based Marketing (ABM). While these approaches were once seen as...

Creating Compelling Content for Demand Generation

I’ve come to appreciate the art and science behind creating content that resonates deeply with our audience. In a landscape where attention is fleeting and competition is fierce, compelling...

Ready to collaborate?

Let’s connect on LinkedIn or send me a message.